What is Graphic Design?


What is graphic design? Article by Juliette Cezzar For AIGA

Because of the broad spectrum of design application within the field of Graphic Design it can be challenging to define what Graphic Design is or what a Graphic Designer duties are within a professional environment.

The following links are an attempt to clarify the question, What is Graphic Design?

If you ask AIGA (American Institute of Graphic Arts) They would define Graphic Design as:
Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company‚Äôs digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political. Read More at AIGA…

The United States Department of Labor defines Graphic Design as:
Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. Read More at USDL…

Leave a Reply