“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”

“Good design is all about making other designers feel like idiots because that idea wasn’t theirs.”

“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”

“Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do.”

“Digital design is like painting, except the paint never dries.”

“But I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is.”

“Never fall in love with an idea. They’re whores. If the one you’re with isn’t doing the job, there’s always, always, always another.”

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

“If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.”